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Travel South USA Announces co-op campaign with Italian tour operators

Travel South USA Announces co-op campaign with Italian tour operators

Highlighting the Southern States of Alabama, Mississippi, and Louisiana

ATLANTA, GA, UNITED STATES, April 5, 2022 / — Travel South Usa (TSUSA) – the Formal Place Promoting Firm of southern state tourism offices is happy to announce a partnership with six Italian tour operators to arrange thirteen live instruction events, electronic promotions, and social media systems across Italy in April and May possibly. The staff at Interface Tourism Italy will be aiding the Condition Tourism Places of work and operators.

Italy is a soulmate of the American South. Our mutual appreciate of food items, new music, lifestyle, and the outside is the ideal match for outbound vacationers from Italy to the United States. The 6 tour operators who attended Travel South Intercontinental Showcase & Tremendous FAMs in New Orleans in November, 2022, Alidays, NAAR, The united states Planet-Top quality Group, Reimatours, Massive Mama, Itine-Rari & Vacation Island, ended up selected to make investments in internet marketing campaigns to acquire new itineraries to industry. These campaigns carry on Travel South USA’s Italian existence through public relations, social media and influencer promotions, and strategic partnerships.

There will be stay training occasions in Milan, Monza, Bergamo, Bologna, Venice, Treviso, Turin, Genova, Florence, Rome, and Civitanova Marche. These towns include the 8 locations of Italy and will engage with 350+ vacation agents and superior-worth consumers in the region. Courses include things like tailored lunch plans, newsletters, social media posts, and client occasions.

“In 2019, we observed 110,000+ Italians to the area,” explained Liz Bittner, President & CEO of Journey South United states of america. “We know we want to strengthen our existence and increase our strategy as the borders open up and client habits shifts. Thus, we are thrilled to get the job done with the Interface Tourism crew to collaborate with these major tour operators to leverage our resources to encourage and welcome Italians back.” We will also be supporting the Visit Usa workshops prepared for early April.

The Southern Usa has a unique allure and unique seasonal offerings. The South welcomes travelers to find out its pristine beaches, mountain views, lively songs, historic internet sites, and mouth watering regional dishes alongside terrific weather conditions and world-renowned southern hospitality. We have the fantastic vacation for vacationers on a budget, trying to find that reliable just one-of-a-form expertise with bragging rights or all those just completely ready to take it easy and take pleasure in a little bit of luxurious.

“There are hundreds of destinations Italians can make options for honeymooners, a girlfriend getaway, tunes, whitewater rafting or foodie visits with bourbon & moonshine trips to preparing a 10+ night time holiday in the sunny South,” says Marcella Re, Director, Interface Tourism. “We know Italians like the South and are keen to knowledge all the flavors, outside adventures, and tunes enjoyment throughout the location. There is so much far more to know about the South, and my team and I are excited to get the job done to make media and partnerships that share these locations.”

Angelica De Stefano
Journey South United states of america
+1 4042311790
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