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Seven in 10 Americans think social media is a ‘good way’ to find new travel destinations – PR News Blog

Seven in 10 Americans think social media is a ‘good way’ to find new travel destinations – PR News Blog

By Livy Beaner // SWNS
News Copy W/ Movie + INFOGRAPHIC
Extra than 3 in five People in america imagine they have what it normally takes to be a journey influencer, according to new research.
A poll of 2,000 older people discovered that 30% firmly consider they could be a journey influencer, and one more 33% believe they may have the likely to be.
Respondents’ inner influencer mirrors their real-lifetime travel preferences.
1-third of respondents choose a mix of the two purely natural and human-built landmarks, with 20% favoring the latter.
Possibilities for close by exploration (39%) and likely conversation with animals (29%) fueled respondents’ drive to vacation. 
So it’s no shock that zoos and aquariums (34%) and roadside points of interest (31%) turned out to be some of the most social media element-deserving travel destinations. 
The poll, done by OnePoll on behalf of Discovery Cove, also confirmed that captivating natural beauty attracts folks to locations and pushes them in direction of putting up it on social media.

Based mostly on a listing compiled by CNN in 1997, the Grand Canyon in Arizona currently serves as the United States’ ambassador to the “Seven Pure Wonders of the Entire world,” and 46% of respondents believe it also belongs on the U.S.-based mostly list of miracles.
Forty-six p.c also chose a man-produced marvel on the east coast: The Statue of Liberty. 
Irrespective of location, respondents imagine their household point out has about 10 vacation-deserving landmarks in it, on ordinary.
The facts indicates that the regular American is eager to vacation 181 miles to see a desired destination proposed by relatives or buddies. 
But two-thirds (67%) are keen to travel further more if it signifies they can cross anything particular off their bucket record.
Respondents also cited other components that might inspire them to travel, together with to start with-time ordeals (33%) and motivated photo opportunities (31%).
“Americans are looking for Instagrammable locations. Gorgeous spots and unique experiences are drawing crowds from close to the United States, whether or not it be for bucket list moments or social media posts,” said Crystal O’Hea, Vice President of Advertising for Discovery Cove. “People are also looking for excursions with a lot of enjoyable tourist destinations nearby.”
Just about seven in 10 (69%) feel social media to be a great way to discover new vacation destinations, and 67% believe that system is a very good way to really encourage journey.
A lot more than 50 % (58%) of respondents are even probable to go to someplace just due to the fact they noticed it on social media.
Two-thirds of respondents feel they post a lot more in the course of vacation than they do on a standard working day.
When it arrives to figuring out if a desired destination is publish-deserving, 43% contemplate the organic natural beauty and 35% weigh the resourceful image chances. 
Regardless, 65% of Individuals believe that the present day mantra, “if I really do not write-up it on social media, it didn’t take place.” 
“As of January 2022, far more than fifty percent of the globe makes use of social media,” stated O’Hea. “In the age of instantaneous information and facts and obtain to unlimited content, a lot more individuals are encouraging other individuals to journey and get their personal ‘likes’ on social media. Points of interest and places get ready for this and actively try to give activities that inspire social sharing.”
Top rated SOCIAL MEDIA Function-Worthy Destinations

Pure surroundings (beach locations, mountains, and so forth.) – 38%
Historical landmarks – 38%
National Parks – 38%
Community concealed gems – 37%
Museums and reveals – 37%
Human-manufactured destinations/resorts – 36%
Zoos/aquariums – 34%
Dining places – 33%
Concept parks – 33%
Destinations overseas – 31%
Roadside sights – 31%
Pop lifestyle-motivated places – 30%
Outlets – 27%

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